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Melthucelha Smith
Melthucelha Smith

101 Of The Best Facebook Apps

The best way to evaluate your budget is to set up a draft campaign in Ads Manager and look for the Audience Definition and Estimated Daily Results modules. This will tell you if your budget settings will be sufficient to reach your desired audience within your desired duration.

101 of the best facebook apps

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In the world of mobile apps, there's Facebook (META -4.27%) and Google, and then there's everyone else. 32% of time spent using one of the top 100 apps in the world was in a Facebook-owned app, according to data collected by Apptopia. Apps owned by the Alphabet (GOOG -7.44%) (GOOGL -7.68%) subsidiary, including Google Maps and YouTube, account for another 22%.

Most surprising is that when it comes to total time spent in apps, users spent 300 billion hours in Facebook-owned apps in the three months from May through July. By comparison, people spent just 118 billion hours in Google apps. With 2.5 billion unique monthly active users across its apps, Facebook users spend an average of 79 minutes per day in its apps.

While Facebook has three of the top four apps people spend time in, two of those apps are WhatsApp (No. 1) and Messenger (No. 4). The company has struggled to monetize both apps for years despite blowing past user bases of over 1 billion in each.

Google also faces a challenge with hard-to-monetize time spent. The No. 9 most popular app is Google Maps. While Google can show ads for nearby stores, restaurants, and attractions, most of the time spent in Google Maps is used to navigate to a specific destination. It's a utilitarian app just like WhatsApp or Messenger are, for the most part. Such apps are a lot harder to monetize.

Facebook also owns two of the most popular entertainment apps in the world: Facebook and Instagram. While YouTube edges out time spent on Instagram, Facebook manages to attract more time than both. That's pretty impressive considering YouTube says it has 1.8 billion users spending an average of about 1 hour per day on mobile. That said, some back-of-the-napkin math says Facebook's daily users spend about 41 minutes per day in the app and on the web.

Unlike YouTube, Facebook doesn't share ad revenue with creators, which means time spent on its apps is worth considerably more than time spent in YouTube. That's a huge advantage on top of the fact that people already spend considerably more time across Facebook and Instagram than YouTube.

I would be remiss not to mention Google's core search product. While the Google app isn't listed in the top 10 apps by time spent, it is one of the most popular apps by installs. It also dominates internet searches on mobile browsers.

Facebook is still a close second, and everyone else is well off in the distance. It doesn't seem like anything is going to stop people from continuing to log into Facebook apps, even massive data privacy scandals. Investors interested in the digital advertising space would still do well with either company.

One of the biggest reasons so many companies went astray in building mobile apps for their businesses is that they saw it as just another version of their website. They didn't take the time to study how being on a mobile device would change the types of interactions their customers would want to have with their company.

Some tasks are just not well-suited for mobile. As a result, many apps sit unused. When you're thinking about a use case for Facebook Messenger, make sure you're thinking about it from the standpoint of the customer or user, not from the company's standpoint.

If you have an audience who uses Facebook heavily in their personal lives, they're likely to adopt Messenger as a communications tool. And how they use Messenger may expand beyond how they use Facebook. Today, usage of messaging apps has actually outpaced that of social networks. And as new use cases arise, behavior evolves with them.

It can often be more effective to opt for video for your Facebook ads. People love to watch videos online, and editing video is easier than ever thanks to the growing field of user-friendly video-editing apps.

Facebook Lite is a version of the Android Facebook app. It uses less data than the normal app and is primarily designed for older 3G and 2G networks. This version of the app is best for users with older phones and service packages.

Finally, Facebook Messenger Ads are worth experimenting with. As mentioned, Facebook Fundraising Tools will likely soon be integrated into Messenger. Those nonprofits that embrace Messenger Ads now are the best positioned to raise the most money through a Messenger Donate button.

Our Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create and maintain a content strategy, current best practices for the top-performing social media sites, and how to be an early adopter of emerging social media trends.

Not sure what the best ways to use text or fonts within your designs? This typography trends infographic has you covered. We love the clean section breaks between each trend, making it obvious how readers should navigate through this infographic's content.

Myclever created a useful infographic that clearly illustrates tips for success on Facebook, Twitter, YouTube, Instagram and six other popular social networks, as well as a handy schedule for the best time to post to each.

Quid Corner knows creating the right balance between productivity and breaks is crucial to remaining engaged and well-rested throughout the work day. To illustrate this concept, it designed this infographic on how to achieve that balance with the best break lengths and frequency for various activities to keep you refreshed and focused.

There's a variety of infographic software available like Canva, Venngage, Piktochart and Infogram, but the best infographic software is Visme. You can create a free account in seconds and start designing today.

You have to install a program on your computer that ensures you have no other apps running while taking the exam. You have to make sure nothing extra is running - including any helper programs that run in the background.

Some relational databases store or point to unstructured data, such as customer relationship management (CRM) applications. The integration can be awkward at best since memo fields do not lend themselves to traditional database queries. Still, most of the CRM data is structured.

30 Day Singer is a collection of high-quality singing lessons from professional singing teachers. If your favorite in-person singing teacher set aside time to record all their best knowledge, uploaded it to an easy-to-access website, then got all their top singing teacher friends to do the same, this would be the outcome!

While there are a lot of great apps on this list, ones that will help you do anything from recording to scanning sheet music, this is the only app I recommend to actually improve your singing voice. It really is that good.

For example, when you post a picture of your kids at a family gathering, which of your Facebook friends can share it? What private information are those Facebook game apps collecting for "third-party uses"? How do you make sure that your live video stream is seen only by the people you choose?

In this section, you can check your profile information, settings for Posts and Stories, and settings for blocking people. You can limit your audience to just you, your Facebook Friends, or Custom lists that you create. For instance, you can create a family list, acquaintances list, or work list. Go to and click on Custom Lists to get started.

You can also choose who can see your friends list on your profile page by going directly to, and you'll find the option in the "How People Find and Contact You" section.

When you post a new profile picture or change other information that you've made available to "Everyone," you can still limit who can like or comment. If you want to limit what random people can say on your profile pictures, go to, and you can select "Friends," "Friends of Friends," or "Everyone."

When you create a public post, everyone on Facebook can see it. However, you can limit who gets to comment on your public posts. Go to, and you can select "Friends," "Friends of Friends," or "Everyone."

You can limit the people who can post on your profile page from "Only me" up to including "Everyone." Go to, and you'll find this option in the Viewing and Sharing section. My advice is to keep it to Friends or Friend of Friends, unless you enjoy random comments from strangers.

If you're concerned about crude language appearing on your profile page, you can add up to 1,000 keywords that will cause a post to be hidden. The post will still remain visible to the people who posted and their Facebook Friends. Go to, and you'll find this option in the Viewing and Sharing section. Though you're probably better off just limiting who can post to your profile above to Friends (unless your friends are the problem!)

You may not want everyone to see what other people are posting on your profile page. You can change the audience from "Only me" up to including "Everyone." Go to, and you'll find this option in the Viewing and Sharing section.

If you are tagged in a post by someone on Facebook, some of your Facebook friends may not see the post because they aren't in the audience designated by the person who created the post.


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