The Shift Towards Intent-Based SEO
The era of targeting keywords alone has evolved into a more sophisticated approach with intent-based SEO. Rather than focusing solely on specific terms, intent-based SEO prioritizes understanding the purpose behind a user's search. By analyzing search intent — whether informational, navigational, transactional, or commercial — marketers can create content that directly addresses the needs of their audience. This shift improves user experience by delivering more relevant and tailored results, ultimately boosting engagement and conversion rates. To succeed in intent-based SEO, it’s essential to segment your keywords by intent and align your content strategies accordingly. By focusing on solving users' problems and answering their questions, you’ll foster trust and establish authority in your industry.